A dedicated IP address ensures that you'll have a distinctive numeric identifier on the Internet and that it will not be shared with other's Internet sites or apps as it happens with a shared hosting account. There are many uses for a dedicated IP - for instance, when an SSL certificate is needed in case you have an electronic store and you need to accept online payments or if you have a login form and you'd like the info that users submit to be encrypted. A dedicated IP address may also be used for other applications, like a VoIP server, for instance. Moreover, it'll provide more credibility and protection to your sites, given that a network flood to a shared IP will not have any impact on your dedicated IP. If you host your websites with our company and you have your own server, you will be able to get one or numerous dedicated IP addresses with only a couple of mouse clicks and to use them just in case you cannot use the IP that comes with the server.